The new form of advertising and it is effective

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As yo all know by now I do watch local shows at prime time slot. and I do notice that there is a new form of advertising going on. That is incorporating the product on the shows. Like in one series, My girl, the shampoo the lead star is endorsing always show on the set. Now in I love Betty, products being endorsed by the actors or the actresses are being used also, like they show people on the series using the products. It really is a good kind of advertising and to me it is effective. This is one example and this one is hilarious.. I am using Olay facial wash and then my son noticed it while we were taking a bath and then he said to me that my facial wash can release stress.. he says he saw it in I love betty, and then he told me that when I do feel stressed I should use the facial wash. and they splatter some water on me, and I was like, hey! stop that! and then he said to me. Hurry! hurry! wash your face with Olay! [i][b]How about you? What do you think about this form of advertising? Is it effective to you?[/b][/i]