Is it possible to make hair more impressive than it shows in T.V adds

There is one product line that I do know works. I'm not saying that it will make you look like a supermodel, but if you have overworked, damaged hair Infusium 23 will definately work if you use it consistently. My hair was terribly damaged from years of coloring every few months. It was so bad that I couldn't even run a comb though it. I used the Infusium for a month and even my daughter noticed the difference. Don't get me wrong there is no substitute for keeping your hair chemical free, but I went back to coloring my hair after giving it a little rest and using the Infusium and I still have great hair. It's worth a try, especially since we don't have the luxury of televisions lighting and special effects. Any one else know of a great hair color product that may not stress my hair so much? I'm always open to try new products.