what's in the outside world of students that's really important for them to know

I would say that application of what you're learning to your everyday life is the key to enjoying school. No matter what I'm learning, I always find a way to talk about it in my everyday life or even use what I learn to solve problems. For example, I'm taking an Astronomy class and it's very interesting. When I bring up the topic around friends, they naturally want to know more about it, so I tell them and I get a chance to go over the things I learned with them. And because I can tell them so much, they can deduce that I'm smart! And you're a Business Management major, so you have plenty you can apply to real life situtations. Use your accounting class knowledge to create budgets for yourself and get your finances organized. I know the BIG thing for many Business major students is to start their own business. Try to think of something you like or something that's needed on your college campus and in your local community. I'm pretty sure there are plenty of things you can think of. You can use free time to manage your business and get experience at the same time. There's a book by Randal Pinkett (winner of the Apprentice) called Campus CEO. This book does a great job on how to use resources that are avaliable to a college student to help them start their own business. He outlines every aspect of a business from start to finish and everything in between! From investors to finances, he explains the lot in this book! I suggest that any college student interested in business read it!

Well, I think one of the things you just don't learn in school is social skills and people skills, and about body language and taking cues from people, that will help you a lot in any kind of business or service. I mean, I don't really know what you have in mind, but that might help you.