What music players r u using?

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i got a black zune2 8G. i like it very much. now i upgrade its frameware to version3.0, which functions more great features. using XNA gamestudio we now have games, and overdrive we have audiobooks. and if MS wants to be more effective and efficient to take up the market share, with its strong support, i think zune will be more vigorous and influenceable. i'm not here advertising for MS, and i dont meant to resist any Apple's products or take against any its followers or protest any so-called iPod culture, i just want to point out zune is a good portable player and deserves more concern. what do u think? and which player do u guys favor? iPod, creative, sony, or others? anything want to share? go for it. thx.