The Dirty Truth About Pay-Per-Click Sites

Tweet

I'm sure most of you know this. Maybe there's a few of you who don't. The truth about all pay-per-click (PPC) sites is that all of them will at one time stop making their payments, even though in that site they stated that they will continue to do so. It is logical though, if we think about the business aspect behind PPC sites. The people involved in making PPC sites need to make profit out of it, which is fine, that's business. By offering cash rewards to members, they get profit from the advertisers who pay them for displaying their adverts. As long as the money coming in exceeds the money going out, the owners of PPC sites will make profit. PPC sites will offer members the chance to make money through referrals, and some even pay you for 2nd-tier referrals, and this is the key issue. This attracts more members, who will market the website for them as they provide them the incentive to earn through referrals. This is called 'viral marketing'. This information will spread as fast as a virus. As the amount of members increase day by day, PPC sites will eventually need to revise their expenses because they need to make sure they make profit. They'll eventually stop because the amount of members coming in are increasing 'exponentially', much faster than the rate at which advertisers come in. By this time, because there are so many people who already know about that particular PPC site, the marketing will proceed, even though they stopped making payments. It will slow down, but that takes time, because not many people will know that the site is not making the payment. I don't think PPC website owners intends to lie, they just can't be bothered to modify the website to announce that they stopped payment. Because from a business point of view, they don't have to, they've already made their profit, and they will use that to do something else. It's just a short-term get-rich-quick online business. It's important that members who want to participate in PPC sites to make initiative to research first before joining and to be aware of this. That's just my opinion by the way. What do you think? I would like to know your comments.