Website Advertising & Marketing - How to do ?

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I am a webmaster of one marathi website http://www.chaprak.com I want to do search engine optimization for this website. Whatever is possible, i am doing from my side. Can anyone tell me how to advertise a website in a manner so that i will get a traffic to my website. if you can read marathi http://www.chaprak.com to view and submit marathi contents. Thanks. Waiting for your reply.