Site promotion

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What are some of the easier ways to get people to come to this site and buy masks? They sell hockeymasks that here that are made from the original molds used to make the masks for "Friday the 13th, Part 3." However, legally, there are a lot of restrictions involved with doing that. They can't promote themselves as using the mold from the specific film, they can only state "part 3 molds", they also can't paint the masks themselves. If you want a Jason mask, you either paint it yourself, or you contact one of the site's artists that will do the paintjob for you. The creator of these molds is the site owner/ operator, and each mask is numbered and signed by him. It's good stuff, but it's hard to get the word out. Does anyone have some ideas?