share international's maitreya's "christmas miracle"

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It looks like benjamin creme is ready to formally introduce his maitreya to the world. Share International is saying a bright star visible day & night will be heralding him soon. If you don't know what this is all about, google "share international", "christmas miracle" and maitreya. Then tell me what you think. I state no claims either against or for this piece of news on telegraph.co.uk. I want to know people's reactions to this somewhat unusual development.