Any suggestions on how best to market craft items?

January 1, 2009 1:50pm CST
I just wondered whether anyone out there has experience of marketing hand crafted things that they have made? If, how have they got on? Has it been a profitable experience, or not?
1 person likes this
5 responses
• United States
1 Jan 09
I've been selling my handmade items online for a little more than 18 months. I've had a decent experience so far and I know quite a few crafters that make their living marketing their creations. I'm no where near selling enough to make a living and I have a full-time job, but with my spare time, I make jewelry and market it online at a few sites that cater to the handmade community. It's taught me a lot about running a business. I enjoy creating my jewelry and knitting and find it very therapeutic after working all day... but the promoting, dealing with customers, taking pictures, listing the items, website maintenance, etc, etc is not very much fun... but it is a learning experience.
• United States
2 Jan 09
I would really love to know what website you are talking about. I want to market some of my creations online but I honestly don't know the first thing to do about it. I'll be sending you an friend invite :)
2 Jan 09
Likewise! Thanks for the positive feedback!
2 Jan 09
Thye only problem is that having looked at your profile it is probably Etsy. Which is fine if you are in the States but not too good if you live in the UK like I do. Any ideas on this one?
@neededhope (1085)
• United States
2 Jan 09
Thanks for asking these questions! I wanted to know too. I would love to sell my crafts online but I don't have the foggest idea of where to start. What I've been debating on doing is starting a website and get some products and pictures on it figure out prices make a secure checkout. Basically really basic but with great colors. Let people know on your blog and other sites and maybe even around town marketing about the website. The great thing about having your own site youc an create one for very little and I believe it's cheapier than trying to sell them on ebay once you build your cliental. Of course these are just some ideas I've been thinking about.
• United States
3 Jan 09
I know what you mean. And yes you really should have a good ranking or back links from others to your site. I think the best way is to some how create ways for people to be affilates so that way you can market your goods and have help with people marketing it for ya. But I think that esty program is not bad to start with. At least get your name out there anyways.
2 Jan 09
I've been thinking about setting up a website too. Have to consider the online hosting fees I think although as you say there are now increasing ways of actually getting a website up and running for next to nothing and with next to no expertise. BUT in the process of thinking about this one I have also realised that one actually does need to get a good enough one to be sure that search engines are optimised and that you actually get traffic otherwise nobody even sees your items! There are some sites where you can add yourself as one of a number of other crafters or artists and get your stuff promoted but then of course they take their cut! However, at least they deal with the site promotion side of things. I have found a brilliant product that teaches you all about internet marketing and which looks to me to really demystify the whole of the internet marketing process...which effectively puts one in control of the whole thing rather than being pretty much at the mercy of whoever you sign up with. The course is really comprehensive as a guide to internet marketing, but it does cost up front. However, it is the only thing of its kind I have seen. Well written, definitely not a scam, but a longish learning curve albeit with the best learning tools I have ever seen and with no attempt to loop you into add on costs with other products. I decided to opt in for it as I reckoned that learning the basic skills would lead to long term growth, which is probably a sounder bet for longer term financial stability than relying on a particular product or provider. I just regard it as an investment in my own future!
• United States
10 Jan 09
A bit off-topic, but a story to share of a recent Etsy experience with a seller from the UK... There is a group on Etsy that once or twice a month does something called a sneak attack on a new members shop. Usually the member has less than 2 sales, and is fairly new. The group picks a night, chats the event up in the promotions forum and at the set time, announces the shop in their blog. Anybody who wants to participate goes to the shop, checks it out and makes a purchase if they choose. The last time I noticed a sneak attack, the seller was from the UK and had about 10 items. The sneak attack occurred while she was sleeping and I believe she either had one item in her shop when she woke up the next morning or she had sold out. I picked up a very pretty card from her shop.... but I really would've enjoyed being a fly on the wall at her house that morning... she logged into her shop to find it emptied. I have to think she was probably gasping in surprise and yelling for joy when she checked her paypal acct to see everything was already paid for.
@wrongway (277)
• United States
18 Jan 09
When I lived in Texas many years ago I did ceramics as a hobby. I had many people who came to my house and liked my pieces so I would give them the item they liked since my house was filling up with finished pieces. Someone said I should sell my items as I was really good at what I was doing. Well, I took my pieces to a few stores and ask if they would sell them on consignment, which they did, and which made me some money. I moved to Wisconsin for a job opportunity (another story)and when the job was over I needed to find something else to do. My love for ceramics was still there and I decided that was what I wanted to do so I opened up a ceramic shop. I had much more room in the building than I needed for the shop (or so I thought at the time)and decided that it would be a perfect storefront for my finished pieces. It was, but I could only paint so fast and there was a lot of empty space. I decided that there had to be other crafters that needed someplace to sell and display their talents so I opened it up to other crafters. To make a long story short I now have 37 crafters putting things in my "hand-crafted items only" gift shop and people love it. They know they can come in and find something unique, original, made in the USA, and at a wonderful price. The best selling point I have is that chances are very slim that the person the gift is for will have something like the item they are buying. I also do custom orders which helps. I have since opened an ebay store to reach a wider customer base and it is going very well. I thought about doing etsy but there are so many crafters on there that I felt people would be overwhelmed by choices. I think you need to find what works best for the area you are in and the craft you do. Make a plan and then work hard to make it happen. I have been in business with my crafts for three years now and each year my sales are increasing. I believe it takes time and hard work but if it is something you love to do then you at least have to try. Wrongway www.stores.ebay.com/oleandlenasofwisconsin www.oleandlenas.us
@SomeCowgirl (32191)
• United States
2 Jan 09
I am not exactly sure myself, but I wanted to put my 2 cents in. If you could take them to work or have friends, neighbors, family take it to their workplace ("it" being your crafts) that will be a bit of marketing. Local Libraries, newspapers, and stores also help, if you can ask the manager to post a flyer for you... Well Like I said, not sure myself but I do hope that my suggestions for marketing helped! If they didn't, sorry for wasting your time. Have a wonderful day.