Who dictates the features that a cell phone should have?

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Is it really the consumer or the manufacturer? Before, a cell phone is used simply as a mobile phone. It can only do calls. For leaving short messages, we use pagers or beepers. Then text messaging service was introduced in mobile phones. So that eradicated the pager industry. Then came the FM radio, music player, camera, internet browsing, and so on. But if you think about it, did the consumers actually ask for these features to be included in the package? When you watch a commercial of a new model (the first model with camera for example), it will tell you that it's got camera and all, that you can take pictures anytime, anywhere (as long as it's not underwater). But it will never tell you that you 'need' a camera anytime, anywhere. Therefore, the consumer will think "Oh, I 'want' this phone with a camera so I can take pictures anytime, anywhere." Then later on, this 'I want' mentality becomes an 'I need' mentality. Most likely, he/she will never buy a camera-free phone in the future because he/she thinks that he/she needs the camera. So for me, it's like the phone manufacturers are the ones dictating that "you need this, you need that" in your phone. They introduce new features and make you believe you need or will need them. And once a feature is integrated, many more are sure to follow. For example, infrared and bluetooth would not be introduced if you didn't have to take pictures, listen to music, play games, etc. Yes, they make life easier when it comes to transferring files. But have you ever thought that they just made everything (especially inside the phone) more complicated? Just to clarify, I have nothing against cell phone manufacturers. I myself own a good-looking phone with all the above features. :) I just want to share my opinion from my observations. So what's yours?