Using Resources

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The other day I was going through some contests that I can possibly do to earn a few good dollars. I came across this contest that was for Smart Energy. They wanted a person to make a 30 second commercial about how you can use energy wisely. With all the commercials that I have watched, I can't imagine cramming how to use energy wisely in 30 seconds. So with a friend, we came up with a funny comical idea that would be just under 30 seconds. We will be using resources in our town which consists of the local television company and their equipment. I thought that using local resources would be better because the usage of camera and editing stuff will be for free. With no experience in making advertisements for television, do you think this 30 second clip of a commercial will be overlooked by the big media out there?