Best use of MyCokeRewards points

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So, has anyone figured out the best way to use their mycoke rewards points? It seems like magazine subscriptions are a great way to go. I get 10 points for a 12 pack of soda, and the magazine subscriptions (6month to 1year) cost 100-200 points. A lot of the reward deals seem kinda bunk - like 400 points for a 10 dollar rhapsody credit... Has anyone found the best deal?