I got cut off, stepped on my brakes and heard the squeal of tires ....
By Debs_place
@Debs_place (10520)
United States
March 11, 2009 8:59pm CST
Yes, the other night I was going to my second job and making a left turn, when the guy on my right jumped out in front of me and made a left turn, cutting me off. I stood up on my brakes so I did not hit him.
I heard the squeal of tires and I knew I was going to get hit. I braced for impact. I heard the crash...but I felt nothing.
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I then realized that the squeal of tires and the crashing sound was actually a commercial on the radio, it was for a law firm that I will never employ as a result of this commercial
How often has something like this happened to you?
I really thought I was going to get hit!
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I then realized that the squeal of tires and the crashing sound was actually a commercial on the radio, it was for a law firm that I will never employ as a result of this commercial
How often has something like this happened to you?
I really thought I was going to get hit!3 people like this
8 responses
@redyellowblackdog (10629)
• United States
12 Mar 09
The commercial you heard is an example of Pavolian conditioning applied to advertizing. The object is to pair a sound associated with a product in your memory so that when you hear the sound in real life you at least subconsciously think of the product.
The first instance of this I ever heard was in the 1970's for NAPA autoparts. They paired the sound of a car engine starting with their product, autoparts. It was brillant and it works.
In the commercial you heard, they are attempting to pair the sound of an accident with the law firm so when you have an accident, the sound reminds you of them.
Yep, I have a degree in behavioral science.
2 people like this
@redyellowblackdog (10629)
• United States
13 Mar 09
In a sense, I do work using my degree. My research into stock market behavior is all based on what behavioral science calls "Schedules of Reinforcement". I view stock market price change as the interactive effect of competing schedules of reinforcement of the converse behaviors, (Buying and Selling). There has been much published on "Schedules of Reinforcement". My research is into a complex form of "Schedules of Reinforcement" using mathematical modeling. No one will pay you to do this, so I do it for myself.
@redyellowblackdog (10629)
• United States
13 Mar 09
I forgot to add that the reason the commercial is obnoxious is to make it more memorable at the time you need to recall the info for you to become a customer.
@Darkwing (21583)
•
12 Mar 09
It's never happened to me, because I don't drive, but I find it very "coincidental" that this sound should be on a radio commercial just as a guy cut you up and made your evasive reactions come to life. The sound included, would have made you aware had you not seen the danger so quickly, and makes me wonder if it was the work of some angelic force! Sorry... my mind went a-wandering then, but stranger things have happened, my friend. I'm only glad that you're safe!
Brightest Blessings.
2 people like this
@Debs_place (10520)
• United States
13 Mar 09
Don't fly faster than your guardian angel can fly. You never know!
@weemam (13372)
•
12 Mar 09
Hiya pal ,
Long time no see . I have never had something like that happen to me pal thank goodness , Can you not get in touch with that company and let them know just what happened to you , I am sure you are not the only one who has had a fright and even maybe caused an accident , Maybe this is their way of getting business
Wee xx
@Debs_place (10520)
• United States
12 Mar 09
I think this is their way of getting people's attention. For myself, I know, because of that commercial I would not use them if I needed a lawyer.
Yes, Wee it has been a while. I have been really busy, working 2 jobs and helping my hubby get through nursing school.
1 person likes this
@GardenGerty (160952)
• United States
12 Mar 09
I hate commercials like that. I am glad you did not get hit. When did you get a second job? I though there was plenty to do with the first.
@Debs_place (10520)
• United States
12 Mar 09
No, we are limited to 20 hours a week OT and so I teach One Stroke Painting at a local AC Moore.
I was glad I did not get hit too...My 12 year old van is pretty much held together by rust
1 person likes this
@heavenschild (4777)
• Canada
13 Mar 09
Oh My!! My heart would be in my throat if that happened...HONESTLY!!! I hate some of those darned commercials and on the radio!! What horrible timing for them to air that!
I am glad that you did not hit the car though!
Take Care
~Heavens~
1 person likes this
@Debs_place (10520)
• United States
13 Mar 09
I agree, I hate commercials designed to induce panic in people, sometimes you hear things in the middle of a song, but then you get to know the song and learn to ignore...but when it is the opening sound in a commercial...no chance.
I to am glad that we did not try to break any laws of physics.
@tamarafireheart (15384)
•
12 Mar 09
Hi Debs_place,
I don't like listening to radio in the car and as my hubby drives I won't let him put the radio on because it is distracting and you sholud keep your eyes on the road and concentrate on driving the car.
Tamara
@Debs_place (10520)
• United States
12 Mar 09
Oh, I spend way too much time driving around not to have the radio on. My trip to my work place is about 40 miles I drive around more during the day. ANother 40 miles at the end of the day. 20-50 miles during the day. Then my running around at night...so dog baths or shopping and stuff...An easy 800 miles a week for me.
1 person likes this
@AmbiePam (93898)
• United States
14 Mar 09
Oh man! Radio commercials are now going to be responsible for heart attacks. I've had the radio on before and I suddenly look for a cop behind me because I hear police sirens. And the stupid police sirens are from the radio commercial! I can't believe how real they sound. I'm glad you weren't hit!
@arkaf61 (10881)
• Canada
2 Jul 09
Oh my... that wouldn't do at all.
I really have trouble with some commercials that use sounds that could mislead us when driving. Some commercials here have sounds like firetruck, all kinds of sirens, a thud, they're not the best thing in my opinion.
In your case it was even worse. They should really think a bit more about what they are doing before having it on the radio.
