A funny news I heard from radio

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There were some great offers from the airlines, a direct fly from the United States some cities to Shanghai China. A first direct fly to Mainland China, most prosperous city. Some people would just bought the ticket, and take the offer fly directly to Shanghai. They won't even bother to stay in Shanghai; after they arrived there, they just take a flight back to the states. A 18 - hours flight just to experience the first direct fly from The States to Shanghai. Would you do such thing?