advertising your blog

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hey guys, I was wondering if any of you are making decent money of your blogging efforts? if so, what are you using to drive traffic to your blog and i'm not just talking about "referral link blogs" (i have one of those too jus look at my profile blog haha!). I'm talking about a real blog where you post your opinion or information about a certain topic or something. My blog is about sports (http://triathlon-tips.blogspot.com). Specifically tips and tricks for training and racing in triathlons and everything in between. So far I've been writing about swimming coz thats my main expertise but I intend to write about the other sports as well (cycling and running for those who don't know) and have been getting assignments from a local website to write for them. I'm actually meeting the world champion triathlete Craig Alexander on Friday and will write a profile on him to post in my blog SWEEET!!! Anyway, I've been posting links to my blog in directories and stuff but I was wondering if there are any other good sources for advertising your blog? I would like to turn my blogging into a decent side income so I'm intrigued to hear from other bloggers! Let me know what you think!! thank you for any and all advice and help!