who is going to bowl the first ball of the T 20 world cup in england?

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hi friends.if u have seen the recent ad by pepsi about sending either 8 pepsi world cup crowns or 6 pepsi labels,he would get to bowl the first ball of the T20 world cup tournament in england .i am just wondering if that is possible because thats the pepsi sponsered that ad and i dont think ICC like a sponsor intruding in match issues. so anyone know how pepsi is going to do this?