Launching a Successful Pay-Per-Click Campaign: Mini-Tutorial

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Have you ever thought about getting starting with pay per click campaign like Google Adwords, Bidvertiser, Adbrite etc? A successful PPC campaign could drive more traffic, sales and sign-ups to your website! There are several things that can make for a great pay per click run - and in a nutshell it's using targeted keywords. There is no time to be broad unless you're a large company with Millions of dollars to burn. What you want to do is choose laser targeted keywords to match you product/service that you are promoting. So for example: if you're selling women shoes don't just bid on the term 'shoes' that would be too broad -- it would be more cost-effective to bid on keywords like 'high-heel shoes' or 'women shoes' get the idea? Remember: In a PPC Campaign you are basically purchasing traffic. This is a fast way that many marketers use to simple buy there way to the top of search engines like Google, Yahoo & MSN. In many Pay Per Click Networks your ad might also appear directly on related websites to your niche. Many people have lost their shirts and many people have made Millions doing pay per click. You don't have to lose your shirt if you play the game right. You are always in control and can pause or stop you campaign completely upon request. It's up to you to know how far to go. Monitor your results and make sure your PPC campaign is making a profit for you. Bottom Line: You should be earning more than you spend. The easiest way i know to get started with pay per click is to test the waters with a low starter budget of maybe $50 bucks or less per month. Also Major networks like Bidvertiser also offer Free $20 Pay Per Click Credit so that you can test the waters of your advertising campaign without shelling out money upfront. However, you must be referred directly with a special code to take advantage of this special offer; I'll be happy to provide more details on this. ...So Let's Recap - Use Laser-Targeted Keywords - Start with a low-no budget - Make sure you turning a profit i.e. earning more than you're spending!