Site promotion

You should promote your site organically. This means you write an article and seed your link and submit the article to a article submission site, reciprocal link building etc. Spend sometime for improving your content with good keyword density. Commenting in blogs is also a good method to get attention to your web site. You also should have a good sitemap in place for your web site in XML format. Usually this sitemap should be named as sitemap.xml and place in your root folder of the webserver. This will help the search engines to find your site easily. This is a good article http://bit.ly/lzAFH

I think you can use forums. Put your link in your signature. Also put your link as your signature when sending day to day emails.

I just created my own website, and then found local friends that i knew, who wanted to promote their sites, and we promoted our sites on eachother's sites. We hit all kinds of different audiences, that way.