Summary of writing tips from 14 pages guidelines by Demand Studios

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Demand Studios has published a 14 pages editorial guidelines for writers and editors. This is my summary of the writing tips. It does not include information for writing About, How to, Fact Sheet, Lists, Product Review and other articles type. 1. Usage of Keywords An article on “how to bid at auctions” should include related words like bidder, seller, auctions and collectibles. Keywords should appear naturally, about one in every 80 to 100 words. 2. Voice Use conversation voice for your article Write in active voice, not passive voice. An example of active voice is “I drove the car”. An example of passive voice is “The car was driven by me” Use as little words as possible, instead of “you will be able to”, write “you can”. Start sentence with actionable verb, for example “Tear open the package” not “You then can tear open the package”. Do not use empty adjectives such as “fun”, “easy”, “enjoyable”. Use adjectives to describe specifically the subject matter. For example, a collection of Tang vases is not “unbelievable”. Use “comprehensive”, “limited” instead. Do not use “unique” too often, since few things are really unique. Do not use “a few” “several” “some” when you can write the exact quantity. Alternate using the word “he” or “she” in the article. Spell out words like inches, percent, miles, hours, minutes in full.