why customer is backbone to the company?

Because the customer is the consumer, if they don't consume, you don't make any money.

the customer is the one person that can make or break a business, so naturally the customer should reap the benefits of good customer service. the customer should be always right.

if the customer isn't there, there is not "cash flow" so no business Unfortunately, there are many companies that seem to think that because they are 3rd party hireries, they don't have to treat the customers of the hiring company right. For example, the company my roomie works for hired Indian agents to take phone calls from customers. Well, as so many people here have discovered, talking to Indian agents is like talking to a machine, they can't go off script. Most of the people I know are women and they say these Indian agents are rude to them, but if their husbands call, they get better service, so there's a sexism thing going on. And, to top it off, these agents are working in the middle of their night, so possibly that could be part of the problem, taking phone calls from people during working hours in the U.S. makes for a graveyard shift in India. Well, after lots of complaints, the Indian agents were taken off of the phones and they hired a Philipino group. These people turned out to be even worse (I don't want any Philipino members to take offence, I'm sure they were doing their best) but finally their contract ran out and was not renewed. Now they have a company in Canada doing the job, and while English is at least the native language, these people also can't do their jobs right. It probably has more to do with the fact that they don't feel the same responsiblity to the customers that the permanant employees have, but they are also not held to the same standard as the employees are. This isn't right, and so long as they don't feel the loyalty, and realize that if they don't do a good job, they will lose said job, they don't have to.

Without the customer there is no business and unfortunately as ElicBxn stated in her response it is often forgotten by the company. I relate because I had ongoing computer problems with a machine I paid a lot of money for and trying to obtain assistance was near impossible and upon calling the support line every operator I spoke to could not speak or understand English properly which was frustrating because I could not speak their language! The customer's importance is forgotten in a lot of places unfortunately!

Hello my friend Dasari100 Ji, Well, in absence of customer, who will buy products produced by any company. If there is no on eto buy, company won't be able to exist. Company can only survive, if there is some one who can buy items. So we say taht customer is a back-bone of any company. May god bless You and have a great time.

Yes customers really plays important role for any product, because by buying the products you will know if the products is good if it is salable or if the price is right, when they have to come back and patronize your product. The company then will innovate or produce other product if their product is not salable.