an English question

@dufresne (137)
China
May 14, 2009 10:16am CST
In the sentence "Overall, it(a TV program) was number seven for the week and number one in demographics.", does "demographics" mean "rating"? In dictionary, "demographics" mean "statistics about population", but I don't think the explanation quite fit with the context.
2 responses
scarlet_woman
@scarlet_woman (23463)
• United States
14 May 09
ratings is closer in that use of it. both are correct,but referring to TV,it's more about ratings in general.
cannibal
@cannibal (650)
• India
14 May 09
Demographics in this context would be the target audience, as the above user rightfully pointed out! May be, a particular gender, or a religion, a nation or even ethnicity.