Can a female be a hero? Sony Ericsson think so!
By Colmuc
@Colmuc (707)
June 4, 2009 4:40am CST
Sony Ericcson are the major sponsor of women's tennis and are currently running an advertising campaign "Looking for a Hero?". They list in this the major women tennis players.
Surely the female equivalent of a hero is a "Heroine". Or am I wrong again?
Does anybody else find this incorrect? Do you know of any other major boobs? I am not referring to Serena Williams!
I have highlighted this to Sony Ericcson who said "We are aware of this."
Like Mylot they are not interested in their mistakes. The Union Jack is still used here to indicate discussions about England! Dig! Dig !
Does anybody else find the use of "Hero" incorrect. Do you know of any other major boobs?.( I am not referring to Serena Williams!)
3 people like this
3 responses
@Philbo (578)
• Canada
4 Jun 09
From a language point of view the answer is no. The correct term is "Heroine". I went and looked at the list and I don't think it is a mistake. The word "Hero" may seem to convey more physical strength and power. All the poses they have of the ladies appear to be trying to convey that as well. Credit for this would go to whatever marketing genius came up with it for them. From that perspective I think it works but it ain't good English.
1 person likes this
@Colmuc (707)
•
4 Jun 09
Hi Philbo, thanks for your response. I respect your view but I think it was a major error and insults some of the lovely lady stars. Maria Sharapova could be my heroine if she played her cards right but NEVER my hero! Sometimes of course a deliberate error can create more interest that if it was done correctly. Maybe they are not so dumb.
1 person likes this
@catdla1 (6005)
• United States
4 Jun 09
They are still two distint words, although I think that 'heroine' is becoming obsolete. I see heroine used less and less, and hero to be used regardless of gender. Maybe since it is so close to heroin and people confuse them? Or, maybe it's just become politically correct to use one term. I am curious about your use of 'major boobs' in reference to female heros/heroines? Is that a Freudian slip? 
@Colmuc (707)
•
4 Jun 09
Hi catdla, thanks for your interesting response. Seems everything changes with time.
The "Boobs" reference is explained in my answer to lakota in the previous response.
I thought this was an international term but seems I was wrong. Sorry for the confusion. Just proves even an old sod like me still has a lot to learn.
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