Can i get some help ?

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At my college, students were asked to create their own blogs and express themselves. I have just started one and i certainly would need your help for the development of the blog. http://rakesh75.blogspot.com Well, in mylot there is a tab called "blogs".. but i donot understand by what they mean by "FEED URL" at the time of registering. Can someone please help me on this. Is it possible to send a message to multiple members on mylot in 1 click?? Regards, Rakesh