How to deal with sexually explicit ads?

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I don't know what is happenning. You have these annoying commercials inbetween your favorite programs and then yyou have some dirty/sexually explicit ads. I'm seriously not able to take it. I'm from a cultural background where people are introversts and do not watch romantic scenes (of a movie) with their children. And now i have these ads popping up when i'm watching a soap or music videos with my parents and teen cousins. I'm simply embarrassed and now i preer to watch TV alone. I personally think these ads should be banned as there are otherways to communicate about a product or brand! What do you think should be done?