Does Goggle Page Rank Matter to You?

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Google Page Rank (PR) measures the value of a website or blog. It seems to me that it affects the performance of my blogs in the search engines. I dunno but somehow, I am affected when one of my blogs loses a page rank or gets a higher page rank. Fortunately, my blogs' page rank are okay. my personal blog has a PR3 and has remained so since last year. How about you? Do you get affected when your blog's page rank increase or decrease? Do you persevere to get a high Google page rank?