Giving your dog a bath.. how often and what is the best way

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it has been raining for what seems like forever, my dog smells when he gets wet "wet dog" smell im sure all dogs smell like that. My husband was going to give him a bath last weekend, and my aunt said not to give him a bath because it would make the "wet dog" smell worse that i shouldnt use any soap on him that i should ust house him down and towel dry him off and that it will keep his coat clean, dry and shiny... She said that i shouldt use any dog shampoo or soap on him that it could harm his skin.... My question is what is the best way to get a dog clean?d bathe him in shampoo and soaps designed for dogs or hose him down and towel him off? How often are you supposed to bathe a dog? we just recently got a dog and he is white/golden color and has a beautiful shiny coat, and id like to keep it that way. thank you in advance for any suggestions that you may have...