How do you cope with addiction?

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I'm not talking about drug abuse or something remotely fatal. I am talking about something day-to-day which wouldn't really hurt someone or cause someone to die. One thing that I'm particularly addicted these days is an online game called Bejeweled Blitz through Facebook. I'm not happy that I constantly think about it and when I do have time to play with it, I end up losing much productive time because I end up challenged and all-focused on it till I notice it's been hours that I've started playing with it. To cope, I usually just give myself at least 3 games then do something productive, and then go back to playing for 3 games then doing something productive again. It's not much but at least I can find time to work instead of just sitting at it all day. But I'm still looking for ways to take me off of this addiction. What are you addicted of these days, and how do you cope?