Whats your take on free product notification?

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You receive an email notification to claim your laptop,giftcard,china,cell phone,etc at absolutely no cost to you. Getting to the site you learn there are "x" number of sponsor requirements needed to get your free gift. Every one of the sponsor participation requirements will cost you one way or the other. If sponsor offers a sample or a free trial you are expected to pay shipping and handling with a credit card only(no other options offered),and if you sign up for a sponsored credit card and get approved you are expected to make a purchase on that card. In my neck of the woods absolutely no cost means just that not even shipping and handling or purchase on an approved credit card. Whats your definition of absolutely no cost?