Do you like the new name of starbucks- 15th avenue coffee and tea?

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in Seattle starbucks isnt just starbucks at all, it is not called 15th avenue coffee and tea. it just opened last friday morning to glaring media attention and anticipation from customers and competitors. how bout that now? it is just like the same starbucks but this time it is remodeled in a more rustic style using recycled materials. whoaa. great!the store offers beer,wine teas and most especially coffee. sound interesting right? but the question is do this kind of move attract more customers? or they would still go to the trademark starbucks coffee shops? do customers like the new name? for me, i think it doesn't matter if its old or new, because starbucks has already captured the minds of everyone. i mean, we all know what starbucks is and how delicious they're drinks are, right? in fact, whenever we heard new store or food shop we are so curious about it that we tend to go and try some how it taste and how was the service. so even though starbucks would change its name a million times if we know its still a starbucks store then people would still grab some coffee and whatever drinks they like.