Is It Beneficial to Click and View the Sponsors Advertisements on myLot?

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I have noticed after posting a new discussion or commenting, there are sponsored advertisements at the bottom of the article or some other place on the page. I am just curious if it is beneficial for us to click and view the advertisements. I want to take advantage of every opportunity offered to make some decent money. I have been clicking and viewing just in case it is beneficial to do so. Do you click and view the ads? Do you think it is beneficial to do so?