Ebay help...

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Ok I kinda new to the whole e-bay thing I signed up and created a account. I am going to be selling this " Pelle Lamb Jacket" if you look it up it's about a 200 dollar jacket. What are some tips on how to sell? like should i start it out as a bid? and how many days? I know I should take real pictures.. which I did with my cam phone. any help would be so much appreciated! Thanks and have a nice day :) -Kean