rebates are difficult to recieve

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Today I was a bit upset. I purchased a gps at a large chain store. I did my homework, and found one on sale. I was hoping that the discount was deducted at the cash register, but rebate night mare came into effect. Once I returned home , I started the online process, for my $20.00 rebate. The special web site that was set up for rebates, was not working. A message came up and said, sorry for the problem , call back tuesday. My question , why not let the retailer deduct the rebate from the get go, and let the manufacter and retailer fight out the details.