Why Coke and IBM is the world's valuable brands
By drakkar
@drakkar (50)
Philippines
September 19, 2009 3:40am CST
Out of the existing economic crisis most giant establishments are shaking. But what makes coca-cola and IBM brands valuable? Why is it that consumers are placing their favors on these brands. What could be there techniques?
1 response
@StarBright (2798)
• United States
19 Sep 09
IBM and Coke managed to make consumers believe they did not compromise quality even in poor economic times. They continued to give good value for the money. There was no perception of cost cutting and passing it on to the consumers. They rolled out new products and applied for new patents. This inspired confidence in the buying public. They looked like winners.
