Advertising my business.. Any suggestions?

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Hi there all well this discussion here is about how to advertise my business online. me and my family currently own a construction business In the area of Los Angeles California and I was wondering maybe you guys can help me? What is the most effective way that I could advertise my business on the internet, any suggested websites? Also is it possible that I can send emails to ramdom people in the area to advertise my business, If so how can that be done? any suggestions would be really helpful thank you for your time.