Use of ecofriendly is a business word mostly, what do you think?

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Now a days, you will find a word ecofriendly is used extensively with many products. It starting from eco friendly light, upto eco friendly buildings and many many more. At times what i think, that these businessmen are utilizing the general awareness about ecological affairs of normal customers. what do you think? I heard a metalic coke can takes few thousand years to dissolve, then they are not marketing their products in paper pack form? All giant business gurus are utilizing this ecofriendly term as to make their business higher and higher.