How are you saving money in these tough times?

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I know that basically everywhere is suffering from the current Economic times we are all facing. I would really like to know how others are making ends meet and still do the things you love to do? I would like to add something, I work in a very high power company and one of the Executives was talking to me about how she was cutting back. Ok, I almost fell out of my chair, that wasn't something I thought would ever come out of her mouth. She is using up all of her soaps, shampoos and other bath items instead of purchasing anymore until they are all gone. Ok for some of us that may seem strange but even people that were making good money are now finding ways to save it. I have always been a coupon clipper, if I can save 10 cents on something I will need I will use it, because every 10 cents counts. I do lots of online stuff to help out and save money for my household. I use Swag Bucks and Mypoints both are rewards you get via gift cards, well that works out perfect because I save them all year and cash them in. 300 dollars I didn't have to take out of my families money. So share how your cutting back or even if your are cutting back and how are you weathering it?