sm's m.o.b. day

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save a bag, save the world! so say's sm's campaign slogan for their m.o.b. day. for those who have been living under the rock or are not familiar, (i do expect that foreigners who haven't stayed in the philippines, visit the 'philippines' topic here in myot or am i kidding myself?) sm is the largest shopping chain in the country. their sm mall of asia is the third biggest shopping mall in asia. now every wednesday, sm has a m.o.b. day, this actually stands for bring my own bag! (don't know who come up with the campaign name but it needs reworking in my opinion!)customers shopping at the supermarket in sm is encouraged to bring their own bags when doing their groceries. customers are also encouraged to use the sm greenbags and customers are rewarded 2 points in their sm advantage card (another different marketing ploy, which i truly like). this is in tune with the mall's advocacy in saving the environment. i myself do my groceries around sm's wednesday m.o.b. day to support sm's undertaking. instead of the usual plastic bags, they put your grocereis in your own bags, in the sm greenbag, or in brown paper bags. i truly believe that this is a good measure on the part of sm but i wish that they do more. don't get me wrong, it is more commendable since the company is encouraging their customers to pitch in and rewarding them for it but common, i mean we are talking about a multi-million company here. i just think that if sm puts their corporate minds into it, they can come up with better and bigger ways to save the environment (do i hear a mulit-billion contribution mr. henry sy?) anyway, what are your thoughts about this one fellow mylotters? i think it's great that sm has their wednesday m.o.b. day but i wish they do more. cheers!!!