What are some of the most popular chrismast gift

Most popular Christmas gifts?.. as I observed for women, they get lots of beauty products. For men, something that they can use for sports or gadgets. For children, either toys or reading materials. For our beloved grandparents, something that can caught up their interest. For our dear friends, anything that can make them feel special. For any significant others across the miles, a Christmas card means a lot for them. Generally, price and gift itself does not matters most to the receiver. The giver itself and his/her intention for giving is what really matters. Merry Christmas. God bless.