Advertising your sites. What have you discovered works best?

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I have a couple of sites that I try to advertise. Mainly it's my Zazzle site because I try to get as much traffic to my store. I Use a TE -Hitsboosterpro and a couple others It helps get my product in a number one position on the Zazzle site.. ex. If I search for one of the items that I put in my rotation -for this example my "I'm just Sayin'" t-shirt a good seller of mine. It pops up first on the page when I type in "just sayin'" Call me slow -but I just realized that my use of the TE has had this effect on my merchandise.. LOL So I made a few other colors and put them in my rotation too. So now my shirts will pop up first.. Anyway. I don't know if the TE actually helps by increasing my sales. Unfortunately there is no way of knowing where your sales that are referred are generated FROM. So it is still worth it for me to use the TE's. But I am wondering if anyone else has a similar type of situation and what kind of advertising they use. ??? I also Try real hard to advertise My BigCrumbs site on my TE.. But it hasn't generated any referrals (they do have a system set up so you know where your referrals sign up from- very helpful!) So far I've only found referrals by "word of mouth" so to speak. from friends Here at mylot and on my facebook page and personal friends of mine. This is a hard one to advertise because just putting the page in rotation doesn't tell surfers the potential of this site.. What other ways have you found that help you get referrals.. Other sites like mylot? Or just placing banners? I have a blog- but I don't think it generates much traffic and I don't update it often.. Any ideas would be helpful.. Thanks