Company Loyalty?
By GoGirl149
@GoGirl149 (152)
Canada
January 5, 2010 7:28pm CST
Question for y'all, I work for a company that manufactures food products. I don't want to say what kind of company it is, but lets pretend it makes bread. I buy "bread" quite often, and always make sure that it's my company's brand of bread I buy.
My problem is that my regular grocery store doesn't sell my company's bread, it only sells the competition's bread. I love my grocery store, it has the best fruits and veggies and the absolute best prices too. I don't want to switch grocery stores, but making an extra trip just to buy bread, especially in winter, is starting to drain me.
So I ask you, should I just go ahead and buy the competition's bread. I know it's just as good. What would you do if you were me?
1 response
@StarBright (2798)
• United States
6 Jan 10
Hummmmm........the source of your bread is from the bread your company makes and sells (pun intended). If I were able to stock up on the item I would go out of my way to patronize the hand that feeds me. If the item is perishable and inexpensive, then I would talk to my grocer (every time I went to market) about carrying the item. Find out, if you can, how sales are with the competetive brand. Get as much information as you can about it. I would also talk to someone in the sales department where I work and see if they can get my grocer on the vendor list. Tell them what you know. It cannot hurt your opportunities for promotion if you are trying to get a wider distribution of your company's products. Sieze the opportunity to show another side of you to your employer - loyalty, initiative, team player....you know the drill.
Even if this other product is just as good, find something that is better about your product. It is better, in that it pays your bills But aside from that....
Keep the grocer. Add the new product.
Keep the grocer. Add the new product.
