What happened to Rodney Bingenheimer a.k.a. the mayor of the sunset strip.

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Ive watched the documentary of this guy and I was amazed knowing that He gives the stars shine brighter. I guess he was the bridge for having the artist to be known well such as oasis,cher,no doubt, david bowie. All of them know this guy. Wathching some past music videos you can see this guy. He has the charisma that could charm well known artist. I just know him by the video I don't thoroughly know him. Anyone?