Pepsi to Stop Advertising?

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http://www.theonion.com/content/news/pepsi_to_cease_advertising If you didn't already know, the onion publishes fake/entertaining news. After reading that I was thinking, you know, it would a good idea to do something like that I reckon. Just look at the Dove commercials. They used realistic and bigger than average models that you never see on ads. If pepsi really did cut back on advertising and promote more of what people believe in ie. the environment and it's sustainability, (for the Dove commercial it was to do with inner beauty and not trying to look at thin as possbible) then surely it would make more of a lasting impact than ads that features people self indulging in pepsi.