have you taken a look into the ad

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we all do PTC's the basic concept behind this is promotion and i personally have never seen a ad that comes when i click in a PTC.. the basic idea behind this sort of this sort of promotion is that most people must have a look at the ad.. if people like me dont even even look at what ad is popping up.. what is the net use to the sponsers or the ones who put on the ads.. are they being cheated..