Adertising Your Site With Online Ads...Will It Be Beneficial?

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I know ads are the one that really pas bloggers and website owners but will it really be beneficial to advertise your site too with online advertisers like for example adgitize? Or is it better to rely on the link exchanges to get traffic to the site and eventually earn money? What do you think about this? Care to share? By the way what is the normal range for advertising your site? What sites are the best?