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So we have an enormous amount of hype around the new age marketing through social media. So we have xxx thousands of users between the age of x and Y to target your advertising, etc. How many of these users have submitted correct details? How many of these are teenagers that claim that they are adult executives in charge of multinational concerns so that they can "play" with things that they are too young for? How many of these e-advances that we receive over the media come from people who are who they claim to be? Can any of these stats be relied on???????