Advertising or webvertising!!!!

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First of all thanks to the technology, we have seen a new facet of advertising slowly coming up the ranks & more intent is being shown by companies that want to webvertise....we have tasted the IPL Season 3 where the web steaming of matches were effectively mixed with right proportions of advertisements & whoo it was a success.....Seems like web would be an huge investment zone for company's commercials...Please leave your opinion!!!!!...