Profit Sharing With Google - Is It Possible?

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Google gets lots of clicks every moment! Is there a way for them to somehow reward its patrons through those clicks? I mean, I see a lot of other programs online that somehow gives benefits or rewards to their "members" for their usage. Part of the features they actually have are google searches! when you search, your earn a few. there are even a few competitors of google who do just that. they offer incentives to their users for every search they make through their search engine. :D I wonder why google hasnt thought or considered just doing this by themselves then?