How do you construct a Squidoo lense....

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...for maximum preformance on my side, but also maximum entertainment and usage for the reader? I would like Squidoo users to give me your thoughts and opinions on lenses. Here's my issue: I have a lens about cupcakes - its in my profile called Ideas for Decorating Cupcakes - if you'd like to see it. Now, you can add unlimited modules to a lense. ANd they offer a Table of Content so that although your lense will show ALL the modules/posts that you have done, you can pick and choose what goes in the Table of Content. For example.. I have a module/post about decorating football theme cupcakes and if you scroll down my lens far enough, you will see it. However, I have not put that module/post in my current Table of Content as it isn't football season anymore so why promote it? It is baseball season, so I have my How to Decorate Baseball Cupcakes in the Table of Content. ANd I have done other modules/posts similarly. My holiday theme modules/posts are done this way also...why promote a Valentines Day cupcake now in June? However, in always trying to earn money and get page rank and all...here is my delima. I of course want to add more modules/posts about more ways to decorate cupcakes, but when is a lens "to long"? Do I just keep adding and adjusting with the Table of Content...or....do I make a new lense about each new decorating idea/theme and then link the 2 lense together. For instance, I make a new lense about How to Decorate 4th of July cupcakes. Then on my main lens called "Ideas for Decorating Cupcakes"..I just put a module with a brief explanation, a photo and a "Read More" clickable link which will take the reader to the specific and detailed lense about just 4th of july cupcakes. My thinking is...don't make the main lense to long as readers might not want to scroll through looking for something, however, they also might not want to do yet another click to another page to read about the 4th of July cupcakes. Plus, since there isn't much on the main lense in the brief explanation...there are few keywords there so it might not get picked up well in a search. I don't want to come across "to much" so that a reader runs, yet I want to have everything there that they need to create the cupcake and buy what they don't have. I don't want the lens cluttered with more modules that a reader just leaves cause it is just "to much". So... what are your thoughts about how to handle the construction of a lense to make them the best for page views, search engines and make them interesting and not cluttered with hopefully the option of a reader coming back or forwarding it to someone, and even when using the Amazon.com affiliate link to sell items related to what you are talking about. In my case, I will display cupcakes liners, icings, decoration tips etc that you can buy that will help you create the cupcake I am demonstrating. Thanks for any comments.