What is more important thing? - What it is or what it will look like?

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We all human are social animals. We have to think about what others will think about us and what others will feel because of our actions. However, many a times we tend to give less importance to the real situation and what is real the fact is almost given no importance. We feel that we should not look like a bad person although our actions may not be good. In most of the situations we try to make a show that we are good people. So for you what is more important...? What it is or what it will look like?