Making My Website Known

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I just started this new online job where I am expected to create my own website. After creating the site, I am to promote products for companies all over the US. I have made the site and have begun promoting products. Unfortunately, no one knows my site is out there. I want to get known, but I don't want to have to pay for advertising. Is there somewhere out there that will help to give me a start at no cost to me?